Model and singer Jane Birkin, the inspiration behind Hermès’ Birkin bag, has just publically asked that the “luxury” bag be renamed after receiving our exposé into the farming and slaughter of crocodiles and alligators for the company, which revealed that live reptiles are sawn open, among other horrors.
Jane_Birkin07 | Roland Godefroy | CC BY 3.0In a statement released to AFP, Birkin says:
Having been alerted to the cruel practices endured by crocodiles during their slaughter for the production of Hermès bags carrying my name …, I have asked Hermès Group to rename the Birkin until better practices responding to international norms can be implemented for the production of this bag.
Birkin bags once marked people as celebrities – or at least members of the super-rich – but soon, no one will want to be caught dead carrying one. On behalf of all kind souls in the world, we thank Ms Birkin for ending her association with Hermès, and we call on Hermès to do the right thing and stop plundering wildlife, factory-farming crocodiles and alligators and slaughtering them for their skins.
Please join us by sending a message to the brand today:
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