If you thought plant-based protein was hot, it’s now a raging fire. Tyson Foods, the largest meat producer, invested millions this week in Beyond Meat, a company HSUS is also invested in. A new piece in Wired argues that these kinds of alternative companies will help save the world, a topic my friend and coworker Kristie Middleton wrote about this week, too.
The Massachusetts Question 3 campaign also heated up this week, including an appearance by a WWE champion! The cage-free crusade is in full swing in the North America, and now McDonald’s in Latin America just announced with Humane Society International that it too is going all cage-free.
Beyond cages, are you wondering what the next frontier is for the farm animal movement? HSUS’s Matt Prescott puts it simply: “broilers or bust.”
Finally, the United Nations’ World Food Day is coming up this weekend. I offer some thoughts on how best to celebrate in a new HuffPost piece. (Hint: it involves plants.)
Video of the week: Ever seen a fish who likes being pet?
Your friend and a friend to animals and also everyone,
Paul Shapiro