by: Gary L. FrancionePosted on:

The Death of Activism and the Rise of Branding Spectacle in Animal Advocacy

The traditional animal welfare groups never bothered much with activism. These were charities that just wanted donations. Then, in the 1980s, the “animal rights” movement arrived in the U.S. Although the movement started off with a focus on grassroots activism, the movement morphed into the new welfarist movement–a conglomeration of corporate charities that talked about […]

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