Instagram–platform of choice for showcasing selfies, what you ate for lunch, your adopted chihuahua’s first trip to Palm Springs, and 300 million users’ pics of their (aspirational) lives–is now the home to Beyond Meat’s new 15-second-chef Instagram contest! Beyond Meat’s contest is designed to raise awareness for alternatives to using animal products, in line with the company’s 25/20 goal of reducing global meat consumption by 25 percent by 2020.
According to Beyond Meat CEO Ethan Brown, the company is “excited to launch a contest that speaks to a generation who wants to make better food choices. … We are looking forward to rewarding our participants for their creativity.”
So, what is the 15-second-chef (#15sChef) Instagram campaign all about and how can you enter? According to my vegan brother Asher, who is one of the masterminds behind this campaign (yay!) you make a 15-second video recipe and then upload it to Instagram using the hashtags #15sChef and #BeyondMeat.
Then, boom: You’re entered to win crazy prizes from Le Creuset, Daiya, Chef’d, Cheeky Home, Kitchen IQ, Eat Pastry, Kevita, Tater Tats and more, including:
• Four Judge’s Choice Winners and two People’s Choice Winners will receive a $400 Visa gift card, and a Beyond Meat swag bag containing Beyond Meat apparel, VIP coupons and assorted prizes from contest partners.
These six finalists will go into a second round of competition using a Beyond Meat product (provided by Beyond Meat), and are eligible to be one of two Grand Prize winners, and one Ultra Grand Prize winner:
• Two Grand Prize winners will receive a year’s supply of Beyond Meat, in the form of 52 coupons in one year, in addition to the $400 Visa gift card and Beyond Meat swag bag
• One (1) Ultra Grand Prize winner will receive a lifetime supply of Beyond Meat, in the form of 52 coupons a year annually, and a cookware makeover with contest partners.
These prizes are like winning the vegan lottery! I can’t enter because my brother is helping run this contest, but you totally can. Plus, the judges haven’t been announced yet, but they will be celebrities. Trust me, this is your best chance to get a famous vegan to look at your food.
Entering is simple: Showcase your plant-based culinary skills through a 15-second Instagram video, then hashtag it #15sChef and #BeyondMeat. For inspiration, you can check out some of the videos that are already upon those hashtags (even my mom made one!) Extra props for making it funny, creative, etc. And it has to be 100 percent plant-based! Duh.
Go enter right now!! The contest officially started on June 15, and winners will be announced shortly after June 30. Start ‘gramming now!