Model Elen Rivas: Choose Melons Over Meat

To mark National Vegetarian Week, model Elen Rivas stars in a sexy ad campaign for PETA that showcases the benefits of a meat-free diet.

Model poses naked on fruit stand to spread vegetarian message

The ad, which was shot by top celebrity photographer Pal Hansen, points out the health perks of giving up eating animals. Studies show that vegetarians and vegans are, on average, slimmer than meat-eaters and have lower rates of heart disease and cancer.

Barcelona-born Elen has many reasons for going vegetarian. As she says, “When I sit down to eat, I feel great knowing that nobody had to die for my meal. Vegetarian food is healthy, it’s delicious, and it’s a great way to stay fit”.

Dumping animal products isn’t just good for your health: it drastically reduces your carbon footprint and saves many animals every year from immense suffering on factory farms, in abattoirs and on the decks of fishing boats.

This is not the first action that Elen has taken to protect animals. The Spanish beauty also appeared nude and “bleeding” in a powerful anti-bullfighting ad. Join her in helping animals by downloading our free vegan starter kit and trying out a cruelty-free diet. Just like Elen, we’re sure that you’ll be delighted that you did!