Here I am, back on the vegan ad beat! One of my ad pals sent me this new campaign from Daiya and it is p hilar. Nice print ads too!:
The Adweek post about it asks an important question though, “Now what about convincing people who don’t have any problems processing dairy that they should eat the fake stuff instead? A bridge too far?”
But really, more and more perfectly lactose-tolerant people are shying away from dairy I think. For health reasons usually, plus I know like 4 people personally who gave it up because it gave them pimples (cause it’s the devil!). Still though, what do you think? Do we need to show sad cows or gross health facts to get people to switch to non-dairy? Or can a mainstream enjoyable ad do the trick?